It’s a Mad, Mad World…

By February 6, 2015Uncategorized

eLearning Innovation is excited to announce that President, Laurie Pulido, will be attending the Madworld Conference in April, as a guest speaker. eLearning Innovation has worked closely with conference sponsor, MadCap Software, Inc., and is looking forward to the collaboration, networking, and knowledge-share that is bound to take place. Scheduled from April 13-15 in San Diego, CA, this multi-day conference is the premier technical communication and content strategy conference for technical writers, documentation managers, and content strategists.

MadWorld 2015 is a conference that is extremely valuable for existing MadCap Software customers because a large majority of the attendees are existing users, who can share knowledge, experiences, insights, etc. The conference makes the conscious effort to offer sessions that are not specific to any one tool or work flow, but rather best practices for any tech writer, documentation manager, policy writer, content strategists, and much more. There is an emphasis placed on networking, so the events are designed to give people the opportunity to connect throughout the conference. The events to take place are as follows:

SUNDAY | APRIL 13, 2015


4:00 – 6:30 PM


Join us Sunday for a special selection of local craft beer from some of San Diego’s premier craft breweries. We’ll enjoy a selection of light hors d’oeuvres, beverages and craft beers with the backdrop of Mission Bay.

MONDAY | APRIL 14, 2015


6:00 – 8:30 PM

Enjoy a San Diego sunset on the Bahia Belle, a beautiful 74-foot, 3-story sternwheeler that offers an observation deck to view the sites of Mission Bay. We’ll enjoy a private cruise around the bay with music, food and drinks.

TUESDAY | APRIL 15, 2015


6:00 – 8:30 PM

After two full days of learning, it is time to sit back and relax with a happy hour on the bay. We’ll enjoy a selection of hors d’oeuvres, Mai Tais and other beverages as we close out the conference.

You can read one review from last year’s conference here:

In order to find speakers for the conference, MadCap Software, Inc. conducts the call for papers in early July, inviting anyone in the industry to submit sessions for consideration. The variety of requirements for speakers includes, but is not limited to, conference speaking history, background, topic of submission, industry/vertical and creativity. This year the selection committee placed an emphasis on case studies and real world examples of people and companies solving complex challenges, as this was a topic noted by last year’s participants in the survey after MadWorld 2014. Additional topic areas or interest to the committee were translation, elearning and multimedia.

As a speaker for MadWorld 2015, the conference committee promises exposure, public speaking experience, networking opportunities, and of course, the chance to visit San Diego. Pulido is looking forward to the conference, and hopes to make many new connections while there.

For those who are not familiar with the sponsor, MadCap Software, Inc., they are a trusted resource for thousands of companies around the globe that rely on its solutions for single-source multi-channel authoring and publishing, multimedia, and translation management. Whether delivering technical, policy, medical, marketing, business, or human resources content, MadCap’s products are used to create corporate intranets, Help systems, policy and procedure manuals, video tutorials, knowledge bases, eBooks, user guides, and more to any format, including high-end print, online, desktop or mobile. MadCap services include product training, consulting services, translation and localization, and an advanced developer certification program. Headquartered in La Jolla, CA, MadCap Software is home to some of the most experienced software architects and product experts in the content development industry. For more information, visit their website



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